
Discover, shop, order food, book services and support Black-owned businesses anytime, anywhere.


Lead. Inspire. Live.
Founded in 2016 by NFL Quarterback, Russell Wilson, Good Man Brand stands for evolved essentials. Made for the man-on-the-move who seeks timeless, authentic, and sustainable style with a premium, modern edge. Our 5 star-rated sneaker collection and bestselling apparel line-up lets you focus on things more important than what you're wearing: living life, working hard, and helping others. Proudly B-Corp Certified and built with a 3% giveback to the work of Why Not You Foundation, Good Man Brand is here for all the ways you do Good. Russell Wilson A Super Bowl champion and one of his generation’s most influential athletes, Russell Wilson continues to inspire through his unwavering commitment to excellence, not only on the field but also through his community work and entrepreneurship. Playing for the Seattle Seahawks and Denver Broncos over the course of his ongoing NFL career, Wilson has earned nine Pro Bowl selections, eight postseason appearances, two NFC Championships, and a victory in Super Bowl XLVIII. In 2023, he became the only player in league history to throw for over 40,000 yards and rush for over 5,000 yards, further cementing his trailblazing legacy. Off the field, Wilson’s commitment to cause work led him to creating the Why Not You Foundation, a non-profit organization dedicated to creating real and lasting change in the world by motivating and empowering today’s youth. In recognition of his philanthropic impact, Wilson earned the 2020 NFL Walter Payton Man of the Year Award and the 2022 Bart Starr Award. Good Man Brand, which Wilson co-founded in 2016, serves as an extension of his passion for uplifting others. The brand’s ethos draws from the influential, good-hearted men in Wilson’s life, and the clothing aims to bring out the best in its customers by helping them look good and feel good, so they can live life, work hard, and help others. In 2020, Wilson expanded his fashion empire with Ciara, and together they created The House of LR&C with the mission of promoting community, inclusivity, and positivity within the fashion industry. Together, Wilson and Ciara also formed Why Not You Productions, a production company spanning scripted and unscripted film, television, and digital content projects that focus on inspiring and aspiring narratives as well as human interest stories. Family is the foundation of all of Wilson’s endeavors. He is the proud husband to Ciara and father to their children Future, Sienna, Win, and Amora.

Storefront
Explore what Good Man Brand currently offers on GoShopBlack.
We're here to serve you.
Contact
Have a question, special request, or feedback? We'd love to hear from you. Reach out anytime.
Your review
Online business
Be the first to leave feedback.
Select your rating
Share your experience with Good Man Brand.